Ever searched how to get more leads for travel agency or how to reduce cost per lead travel

industry?

Most marketing advice suggests spending heavily to see results, but this case study proves the

opposite - you can win big with a lean budget if you know where to focus.

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The Challenge

Modest Budget, Big Growth Goals

Our client, a growing travel agency, needed:

• Consistent, qualified leads

• A lower cost per lead (CPL) than industry averages

• A smooth process from click to booking inquiry

The catch? Just €15/day to make it happen.

The Results After 70 Days

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In just over two months, here’s what we achieved:

• Leads after 7 days: 34

• Total leads after 70 days: 176

• Cost per lead (CPL): $3.69

• Impressions: 83,000

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For context, the average CPL in the travel industry is around $106. That means we delivered leads for a fraction of the usual cost - without sacrificing quality.

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Here is how we did it

1. Targeted Ad Campaigns Built for Efficiency

We designed hyper-relevant ads to capture travelers actively looking for trips, experiences,

and packages. By eliminating wasted clicks, every euro worked harder.

Searching for how to advertise travel packages on a budget? This is it.

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2. High-Conversion Landing Pages

We created landing pages that matched ad intent exactly - removing distractions, answering common questions, and making it effortless to request more info.

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3. Streamlined Lead Handling Process

Every inquiry was handled quickly and professionally. Speed matters - travel customers often book with whoever responds first.

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4. Continuous Optimization

We tracked every click, lead, and drop-off point. Weekly tweaks kept CPL low and volume high.

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FAQs: What Travel Business Owners Are Asking

Q: What’s a good cost per lead for travel agencies?

A: Around $100 per lead is typical, but with the right strategy, $3 - $10 is achievable.

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Q: How can I increase travel leads without increasing budget?

A: Focus on targeting high-intent audiences, refining landing pages, and improving follow-up speed.

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Q: Do Facebook ads work for travel agencies?

A: Yes - especially when paired with niche targeting and strong creative that matches your destination or service.

Key Takeaways for Travel Businesses

1. You don’t need a big budget to compete.

2. Cost per lead is the real metric to watch - not just clicks or impressions.

3. Fast follow-up converts more leads into bookings.

If you’ve been asking how to get more travel agency leads without overspending, this case proves it’s possible - and repeatable. Get in touch now!